While those who purchase green household cleaning products want eco-friendly, natural or organic formulations, almost equally as important is how that product smells, according to market research firm Packaged Facts in the report “Green Household Cleaning and Laundry Products in the U.S., 3rd Edition.” “To consumers, the olfactory experience of household cleaners can signal either the cleaner’s pleasant naturalness or harsh chemical make-up,” according to David Sprinkle, research director, Pa...